The platform is rolling out a fresh option that permits them to lessen the volume of artificial intelligence-produced content appearing in their streams. This move comes as the service announced that it currently hosts more than 1 billion AI-generated clips.
Pilot Phase and Launch
This change is being tested over the following weeks before a full-scale release. This development coincides with a rise in content created by AI, fueled by new content generation software.
AI Content on Other Platforms
It has been noted that almost one in 10 of the quickest rising content creators on another major platform primarily display content made by AI. A large amount of this output is classified as low-quality AI content, a label for substandard, bulk-generated content that is typically illogical or bizarre.
“We know from our community that numerous viewers enjoy content produced via AI tools, ranging from digital art to educational videos, and we intend to give people the power to see more or less of that, according to their own likes,” commented a platform representative.
Scale of AI Content
The platform disclosed that there are currently over a billion videos on its app tagged as AI-generated. Overall, more than 100 mn videos are submitted to the app daily, making clips made by AI a relatively small percentage of its total content library.
User Control Features
Viewers will be able to reduce or increase the amount of AI-generated videos they view by using the topic control feature in the application and choosing “AI-generated content”. Additional categories that can already be modified under the filter include news, clothing, cosmetics, and choreography.
Platform Guidelines
TikTok’s policies oblige content makers to label “realistic” AI-made content, and it forbids malicious fake videos of public figures or crisis events. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
Furthermore, the platform will now attach an AI-generated tag to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This action is designed to stop users from attempting to evade the labeling process.
Responsible AI Funding
The platform is also introducing a $2 million awareness program for professionals and institutions to develop educational content about ethical AI use. This project will benefit non-profit groups focused on teaching programming and robotics.
Moderation Strategy
TikTok has defended its moderation strategy, amid discussion over proposals to make redundant hundreds of review team members in the United Kingdom. It is planning to eliminate a significant number of roles in its user protection team in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A company official clarified that people-led review would continue to be important, but AI can shield workers by removing the most graphic content before it has to be seen by staff. TikTok announced a 76% decrease in shocking and graphic content handled by human moderators over the past year due to reliance on its AI tools.
It is vital to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us process content quickly.”
